I get hassled for this all the time, but I am proud to admit that I am a cost evaluating, penny-pinching, profit-margin-analyzing geek to the core.
Early in my career, I saw firsthand how a $20M funded company went from startup to NASDAQ IPO to being delisted in the span of three years due to frivolous spending (but that’s a story for another day).
My cost-conscious lens (plus our proven outbound sales program) has served my company, Leadium, well. We grew over 600% last year and hold steady at a 40% profit margin. I attribute a lot of that success to evaluating the value of every dollar we spend for every decision we make.
I am passionate about helping small to medium-sized businesses (SMBs) accelerate their growth with outbound sales. And while strategy is incredibly important, considering the cost of every piece of that strategy can be a game-changer to your bottom line.
The SMB Decision: In-House vs. Outsourced Sales Development
As a high-growth SMB, your number-one focus is consistent...